Resume

Slalom Consulting

Marketing Consultant (October 2014-Present)

Align with marketing teams to ensure they’re maximizing the use of marketing technology. Combine knowledge of marketing automation and CRM tools and online marketing to enhance clients’ marketing practices.

Eloqua | Oracle

Senior Consultant (December 2012-October 2014)

Leverage marketing and Eloqua product knowledge to optimize clients’ use of the Eloqua platform. The Expert service works with the client to increase ROI through various Eloqua platform activities including, but not limited to, email template development, reporting creation, program building, and third-party cloud connector integration.

Heinz Marketing

Marketing Consultant (October 2011-November 2012)

Work with clients to increase sales through various lead generation strategies. Develop, implement, and manage acquisition strategies to include online marketing channels: social media, PPC, retargeting, email marketing, referral program, and targeted display advertising. Create core messaging and product positioning. Project manage active campaigns and plans, and coordinate with design and web development vendors.

  • Industry and product experience includes: real estate, healthcare, cloud-based accounting software, SaaS, eCommerce, B2B, and sales and marketing.

Jolkona Foundation

Online Marketing (Pro bono) (March 2011-October 2011)

Assisted in SEO/SEM strategy, participated in fund-raising events, increased brand recognition through network and social media. Trained and educated Jolkona interns on SEO and SEM best practices.

Trupanion

Strategic Partnerships Manager (May 2010 – August 2011)

Identified, recruited and managed online partners. Negotiated contracts, and manage the setup of the e-commerce process. Tracked, tested and analyzed various campaigns through multiple channels, including media partners, lead generation and friend referral programs.

  • Increased friend referral sales by 225%
  • Grew online partnership sales to account for 4% of total monthly sales

Web Communications Manager (September 2008 – May 2010)

Created and managed social media channels. Project managed and coordinated IT needs, priorities and resources during web re-launch. Aided in creation and maintenance of PPC campaigns and SEO/SEM strategy. Published blog articles with partners including Dogster.com and PETCO.

Communications Manager (February 2008 – September 2008)

Developed in-field training materials for national sales team. Managed communication with in-field sales team and corporate office. Recruited, on-boarded, and trained in-field sales team. Managed PR strategy.

Spottago

Marketing Associate (November 2007 – September 2008)

Aided in creation of initial marketing plan and vision. Helped with basic design concept of marketing materials. Conducted and compiled vast market research for start-up.


Internships

Principal Financial Group

Client Service Associate (June 2007 – August 2007)

Trained on components of various retirement plans with a focus on 401K administration. Completed retirement plan compliance mid-year and year-end tests to mitigate risk of client audits. Researched, investigated and traced transactions across multiple systems to ensure record accuracy. Contacted client companies to advise of missing or incorrect information regarding 401K employee plans.

T-Mobile

Coordinator (June 2006 – August 2006)

Processed customer accounts that had been to collection agencies and returned to T-Mobile – updated or corrected customer information to ensure best possibility of revenue collection. Verified accuracy of collection agency calculations. Learned and used complex billing system to research account discrepancies and customer account history.

EK Riley Investments

Processor (June 2005 – August 2005)

Processed paperwork and prepared new account document packets for clients. Entered customer information data and work with Marketing Specialist on marketing tasks. As employment continued, had a more permanent position in the Operations department. Was trained on a computer program to set up different types of client’s investment accounts with E.K. Riley Investments. Demonstrated attention to detail by correctly and carefully entering hundreds of personal client information. Strengthened teamwork skills when working in Operations department and coordinating paperwork processing. Effectively created new filing system for new account paperwork.


Education

Gonzaga University

Bachelor of Business Administration: Marketing, Finance; Minor: Psychology

Activities: EdVenture Partners National Collegiate Cadillac Case Study Finalist 2006-2007 – created promotional plan for release of 2008 Cadillac CTS Volunteer, Gonzaga University high school tutor program Volunteer, St. Anne’s Family and Children Center American Cancer Society’s Relay For Life – Treasurer, Marketing/PR Chair, Team captain 2004-2007.