Best Use of Quora for Companies

Similar to when I started using Twitter, Quora has been another social media phenomenon that I’m still grasping. I’m lucky to be working for a company who’s very innovative in the online marketing space, and is always staying on top of new trends, tools, and online happenings. A few months back we got wind of Quora as being the next big “thing” on the internet. Since this is an open platform (you don’t need to “friend” or “follow” people) to see their questions and answers, users can see and get answers to just about anything on their mind; +1 for Quora.

As a company looking to push a product or service, we have found that staying on top of users’ questions is key. Quora makes this fairly simple with their topic tags and the ability to follow given topics; +2 for Quora. As a company, similar to all social media marketing, selling isn’t necessarily the best strategy. Making yourself available to answer questions, however, is always greatly appreciated. I’ve found that companies who set themselves up as an educational resource, as opposed to a used car salesman, seem to be most liked, listened to, followed, and ultimately successful in the social media arena. I find this also true on Quora. If someone is asking a question about your company (something besides “is this the best company to go with”), you should always stay on top of answering.

My only gripe with Quora’s current setup is the inability to create a company account; -1 for Quora. It would be nice if they would follow suit with other social media channels and allow companies to create corporate accounts so that employees don’t have to use their personal accounts if they don’t want to.
Moral of the story: continue to listen to your customers, answer their questions, check out Quora and get involved. Oh yeah, and more importantly, follow me and stuff: Melissa Kowalchuk on Quora.

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